Users will soon have a updated setting that permits them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the platform announced that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread launch. This shift aligns with a increase in AI content, driven by new video-generation tools.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, including digital art to science explainers, and we intend to provide users the power to see more or less of that, based on their own likes,” said a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its network identified as made with AI. Overall, more than 100 m videos are uploaded to the platform every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Members will be capable of limit or boost the level of AI-generated videos they watch by using the content preference feature in the application and picking “AI-generated content”. Additional categories that are already be controlled under the filter encompass news, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules mandate content makers to label lifelike AI-made content, and it bans malicious fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
In addition, the platform will from now on apply an AI-generated watermark to content created with its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This action is designed to help prevent users from seeking to evade the labeling process.
Educational Initiatives
The company is furthermore launching a $2m AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This program will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has supported its safety measures, following debate over plans to lay off a large number of review team members in Britain. TikTok is planning to cut 439 jobs in its trust and safety department in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A senior executive explained that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it gets reviewed by staff. The company reported a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is where a extensive automated help is really helping us work at speed.”
